Branding they say is everything; but what is a brand without a logo? Just like a country anthem is useless without a national flag, logo as well can be everything to a company branding effort. The United States can be all it is today, but how could one have conceived a truly ‘United’ States without the fifty stars in the U.S national flag? Such is the importance a logo could assume, or the volume in which it could speak into the mind of individuals. When a business idea is conceived and a name is chosen; the choice of a suitable logo that speaks well to customers is the first effort a good business must commit its time and resources into. Below however are five major things your business logo could mean to your business:
Your Logo is your first point of attention
In the absence of mind, a beautiful logo could bring you back to consciousness. Often than not, beautiful logo do attract new clients to patronize new products or request the service of a new firm. Most loyal customers of Adidas, Nike, Reebok, Gucci and Calvin Klein didn’t just wake up to the quality of these products, their first trial must have been propelled by recommendation or a natural sense of attachment to the beauty layout of the brand logo.
It creates a strong first impression
A beautifully designed logo could be more than a mere point of attraction to mean the first impression a potential customer could have for a product or services. Just like the popular saying that a picture is worth a thousand words, same is the case with a business logo. Aside being a convener of several messages, beautifully carved logo do create good impression for a business in the mind of its customers.
It is the foundation for your branding activity
Just as was pointed out earlier, branding activity of any nature begins with a logo design. No one need a name to identify a Nike, K-Swizz, Mercedes Benz, Toyota, Bentley product even though their respective logo’s carries no brand name on them. For any act of branding to be a success, a suitable and appealing logo is the first thing to consider.
Distinct you from your competition
The logo for Versace isn’t the same with that of Gucci, same as that of Ford is distinct from that of Peugeot. Your company logo is like your attitude; it set a difference between you and your competitors. Logo is basically the face of branding.
It promotes brand loyalty
When people fall in love with a particular logo design, they often find it difficult to make use of another set of brand aside which it represents. Some individuals would prefer a brand of commodity to that of others not because of difference in quality but for the love they have for the chosen brand logo.
Logo simply represents the first contact between the company and its customer. It is the face of any form of marketing, the reason for which a company should seek the service of a digital marketing company like Speak Louder Media for your quality logo, website, social media management and general digital marketing.